Email warm-up: how not to get fined $40,000 for spamming and professional email setup

Only on the surface does spamming seem like an innocent, albeit annoying, activity. Improper or aggressive emailing can end up with hefty fines and other nuisances. To avoid falling into such a trap, a simple and reliable professional approach to organizing mailings, offered by services that automate mailings and manage them, will make it possible. For example, the link offers one of these options, developed by specialists of the company Reply. For those who promote mailing lists at their own risk, we will point out the necessity to observe some strict limitations. And we’ll tell them how not to break the law, but simply comply with the requirements of the law.

CAN-SPAM Act: Fines of up to $40,000

If one way or another your business is related to the US, you should carefully read the CAN-SPAM Act which is in the public domain. This law regulates e-commerce and suggests rejecting annoying spam attacks. If it does not work on the sender of messages and he continues to persist, then the soft and loyal law becomes harsh – a fine of up to 40 thousand dollars. Typically, such amounts are not imposed, but some companies have paid penalties. And what is most important – such a law has a transboundary nature because it is verified by international documents and national parliaments.

In Europe, the penalties are up to millions of euros

General Data Protection Regulation or GDPR are uniform regulations approved by the European institutions of higher education. These regulations are set by law. 

The intentional use of personal data for spam mailings may result in a fine of 4% of the firm’s income. There is also another, but not very cheerful limit – 20 million euros. 

It is important to understand that a citizen of an EU country is protected by law on any territory of another country. If the mailing is not addressed to the EU citizens, but a citizen of the united Europe is in the list of recipients, then you may be fined. Everything will be legal.

In other countries, there may also be special restrictions due to local laws. For example, Australia has its own anti-spam legislation, which is even stricter than the American one. And judicial practice in Germany and France says that judges are not favorable to spam attacks. And can award multi-million-dollar penalties.

That is why it is better to understand in detail the issue of organizing mailings. Or entrust the matter to professionals in e-marketing.