Anyone can post content whenever and wherever they want. Individuals, companies, and influencers have the right to publish anything they want online, even simple videos like dancing, singing, and funny skits. According to the articles posted by Business Insider, there are 1.8 billion photo uploads every day across different platforms like Facebook and Instagram. With this number, it is hard to stand out from the crowd. The only way to outshine competitors is to have a genuine content marketing platform.
A content platform will show your brand name and stick to your company values. In this era of trends, thinking of new ideas can be difficult because you are unique and original. However, there are many ideas that you can’t use because many have also tried them. The challenge is: can you think outside the box when using a content creation platform?
To help you stand out, here are some ways to make your content genuine and appealing to most online users.
How to Make Your Contents Genuine and Authentic
Your content will introduce people to your brand. They will know more about your products, benefits, and company values. Also, remember that online users nowadays are becoming more meticulous about online postings. They will not easily believe what they see only before trusting the contents. Your job as a business owner is to make your contents stand out from the crowd.
So, before using a content creator platform, here are the ways to make your content authentic and genuine.
1) Incorporate the Company Value
What is your branding style? How do you want people to remember your brand? These are the questions you must ask yourself before posting on a content marketing platform. For instance, The Body Shop is a beauty brand focusing on environmental rights and the humane labour system. Therefore, most of their content focuses on greener solutions while using their products.
So, if you want a remarkable image, think about your brand value. Ask yourself: What is your advocacy? As you post on a content creation platform, ensure it reflects your brand’s goals. This way, people will recognise your business over other competitors.
2) A Unique Content
Most people recycle ideas and make them into original content. However, thinking of something new and innovative might be difficult. Ever Mark Twain said, “There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope.” Your job is not to create an original idea but to make existing ideas into a unique marketing strategy.
Perhaps, you can think of mixing two ideas like adding funny memes and current social issues to make things light. For sure, people will get intrigued by the postings. Your postings might also become viral! Unique content will be a standout in a content marketing platform.
3) Partner With Genuine Influencers
Online personalities can be fake and performative. And some people can notice those minor details and lose respect for your brand. It is better to partner with genuine influencers aligning their values with your company goals. For instance, your brand is about cruelty-free and animal rights. So, look for an influencer who is a vegan or concerned about environmental rights. You can also hire people who can promote your products on their vlogs.
It will be more authentic and not scripted. As a result, people will trust more of your brand once you post it on the content creator platform. Also, make sure to pay the influences to appreciate their help for your brand.
4) Be Transparent
People only want to trust companies that are transparent with their everyday routine. What if the company is promoting gender equality? But, in reality, they discriminate against the minority. What if the brand is promoting diverse beauty? But they only hire people who look conventionally attractive. The business will only look fake and untrustworthy.
So, show that your brand focuses on staying true to your advocacy on various social commerce platforms like Facebook, TikTok, Instagram, YouTube, and Twitter. Showing your genuine side will make people support your brand more.
5) Consistency Posting
Your consistency is also essential to show you are eager to improve your marketing strategy. It is also a way to show that you are active on social media platforms. For instance, you can post a video or picture every other day. With consistency, online users will think that you are genuine in your advocacy.
You must also learn when to upload your postings using social commerce platforms. For instance, you can upload pictures from 5 p.m and 7 p.m. It is because weekdays are when most people get home from work. You can also post longer videos on weekends as people have more free time.
6) Provide Valuable Information
An authentic brand also provides valuable information to its online followers. It is a way to show that you are willing to educate people about your advocacy through a content creator platform. As such, people will trust your brand more because you are not doing it as a performative act. You are also willing to spread awareness about a cause not because you want to gain the favour of people.
It will show your genuine concern and your goal to take your advocacy into action. If your brand promotes local artists, you can have marketing strategies that give them more exposure. It is a win-win situation because you help the local artist and improve your business reliability.
7) Be Sensitive With Words
When planning for a marketing campaign, ensure that you do not insult a group of people. Use sensitive words and be more understanding about the differences between people. Provide positive representation so people can learn from your marketing strategy. After this, you can post on a content creation platform to spread awareness about your brand through inoffensive postings.
Improve your marketing campaign to reach more audiences. There are ways to have unique and authentic content. You only need to look for the right content creator platform. Visit the website to know more about the features and online opportunities.
